Tail and winglet of Boeing 737-800
Yesterday, Continental Airlines announced they will be cutting their free food for most domestic flights starting near the end of the year. The airline will charge for meals in economy on all domestic and Canadian flights of less than six hours. However, they will be keeping free meals on longer flights and still offering free peanuts and drinks on all flights.
There is a lot of rumbling on the internet of “another airline caving in” and screwing over the passenger. However, I see this as a smart move and was really surprised Continental held out as long as they did.
Free food is almost non-existent on most domestic flights anywhere in the world. Passengers have come accustomed to not eating or buying food on board. I would assume that most leisure passengers weren’t even aware that Continental still served food, but it would be a nice surprise when aboard.
If passengers have the expectation to not get free food, why should Continental pay for it? Plus Continental can make additional revenue by charging for food and maybe lower their prices.
Would I love to have free food while flying? Of course. But I understand Continental’s move and with passengers demanding the lowest fares possible, I think it is a smart move for Continental to do this!