Frontier Airlines new livery. Image from Frontier.
Do not worry, the cute animals are not going away! But Frontier has updated their livery to promote their website versus just the silver “Frontier” titles seen previously on the aircraft. The first animal to see the new livery is Mickey the Moose, who was previously on a Q400 and Boeing 737 before being brought out of retirement to be on this Airbus A319.
“Changing our livery provided us an opportunity to promote FlyFrontier.com,” Frontier spokesperson explained to AirlineReporter.com. “We won’t change the rest of our fleet all at once, but when we add aircraft to our fleet or older aircraft need to be painted, we’ll add the FlyFrontier.com to those aircraft as well.”
Larry the Lynx is on this A319 with the old Frontier livery. Photo by Jeremy Dwyer-Lindgren.
This is not a huge change, but still note worthy. It doesn’t seem to look as nice as the old livery, but does more for marketing the airline’s website at a time where more and more airlines are pushing consumers to their own sites versus booking with other sites like Orbitz and Expedia.
Share your thoughts of the livery change in the comments.